Amalia, Ananda, and Formas Lasse. 2026. “The Cost of Creating Desire: Practitioners’ Lived Experiences of Ethics, Pressure, and Responsibility in Beauty Marketing”. Jurnal Ilmiah Ilmu Komunikasi Communique 9 (1), 12-26. https://doi.org/https://doi.org/10.62144/jikq.v9i1.791.