KIM AS ENABLER OF AROS TOURISM DESTINATION DEVELOPMENT (CASE STUDY OF KIM GATMEDIA GUNUNG ANYAR TAMBAK SURABAYA)
Keywords:
Tourism Communication, Tourism Branding, Community Information Group
Abstract
Gatmedia Community Information Group (Kelompok Informasi Masyarakat Gatmedia/KIM Gatmedia) is a partner of the Surabaya City Government who was act as an entity enabler in developing AROS Tourism Destination at Surabaya. KIM’s role such as empowering community in disseminating information for various innovations and marketing programs in digital media. This study aims to study in depth on the impact of KIM Gatmedia for their community in managing AROS (Amazing River of Surabaya) green tourism. The theory used is tourism enabler. The method used is a case study, by selecting the research location of the mangrove tourist area of Gunung Anyar Tambak Surabaya. The results showed that KIM Gatmedia gave a significant impact for the community in the social, cultural, and economic through their communication activities for tourism branding.
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References
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Bhuyan, Siwar, Ismail & Islam, (2011), The Role of Government for Ecotourism Development: Focusing on East Coast Economic Region, Journal of Social Sciences, ISSN 1549-3652, Science Publication, p. 557-564
Bunghez, Corina Larisa, (2016), The Importance of Tourism to a Destination's Economy, Journal of Eastern Europe Research in Business & Economics, IBIMA Publishing, http://www.ibimapublishing.com/journals/JEERBE/jeerbe.html Vol. 2016 (2016), Article ID 143495, 9 pages DOI: 10.5171/2016.143495
Clifton, Julian., Angela, Benson, (2006), Planning for Sustainable Ecotourism in Developing Country Destinations, Journal of Sustainable Tourism, Vol.4.,No.3, 2006
Cognizant, (2012), Future of Work: Making The Shift to The Next-Generation Enterprise, Cognizant Business Consulting
Denzin, Norman K, & Lincoln,Yvonna .S., 2009, Handbook of Qualitative Research (terjemahan), Denzin, Norman K, & Lincoln,Yvonna .S., 2009, Handbook of Qualitative Research (terjemahan), Jakarta, Pustaka Pelajar
Grybovych, Oksana & Haferman Delmar, (2008), Sustainable Practices of Community Tourism Planning: Lessons from a remote community, CDS Conference, Sascatoon, Canada
Goranczewski, Bolesław & Puciato, Daniel (2010), SWOT Analysis in The Formulation of Tourism Development Strategies for Destinations, Journal Tourism Review, 20/2
Garrod, Brian, (2014), Local Participation in The Planning and Management of Ecotourism: A Revised Model Approach, Journal of Ecotourism, DOI: 10.1080/14724040308668132
Kementerian Komunikasi dan Informatika Republik Indonesia, (2015), KIM Kelompok Informasi Masyarakat:: Potret, Inspirasi, Jejaring, Jakarta, Dirjen IKP Kemeninfo
KIM Gatmedia, (2018), Ekowisata Gunung Anyar, Retrieved August 21, 2018, from http://gatmedia.id/category/pojok-gunung-anyar/
Kertajaya, Hermawan, (2007), On Brand, Bandung, Mizan
Kotler, P, Bowe, J. and Makens, J. (2003), Marketing for Hospitality and Tourism (3rd), Upper Saddle River, NJ: Pearson Educatioon, Inc.
Moilanen, Teemu & Rainisto, Seppo, (2009), How to Brand Nations, Cities, and Destinations - A Planning Book for Place Branding, UK, Palgrave Macmillan
Mocanu, Rares., (2014), Destination Branding through Experience and Authenticity Journal of Tourism Challenges and Trend, Vol.VII, No.1, 2014, p 89-106
Manhas, P.S, Manrai, L.A, & Manrai, Ajay., (2016), Role of Tourist Destination Development in Buiding its Brand Image: A Conceptual Model, Jurnal of Economic, Finance and Administrative Science, 21 (2016), p 25-29, http://dx.doi.org/10.1016/j.jefas.2016.01.001
Pemerintah Kota Surabaya, Kelompok Informasi Masyarakat Kota Surabaya, (2018), Surabaya, Pemerintah Kota Surabaya
Suharto, Edi, (2005), Membangun Masyarakat Memberdayakan Rakyat, Bandung, Refika Aditama
Sunuantari, Manik, (2017), Tourism Communication in Community Based Tourism in Dieng Community, Central Java, Indonesia, Journal Binus Business Review, ISSN 2087-1228 (Printed), ISSN 2476-053 (Online), p. 149-156
Tasci, D.A. & Kozak, Metin, (2006), Destination Brands vs Destination Images: Do We Know What We Mean?, Journal of Vacation Marketing, Vol.12, No.4, Sage Publication London, DOI: 10.1177/1356766706067603
Mishakin T.S., Razumovskaya E.M., Berdnikova O.A., Ivanov S.E.,(2015), Prospects and Trends of Tourist Destination Development (As Exemplified in The Republic of Tatarstan), 4th World Conference on Business, Economics and Management, WCBEM, Procedia Economics, and Finance 26 ( 2015 ) 859 – 861
Winangsih Syam, Nina, (2010), Komunikasi Pariwisata di Indonesia: Studi Eksperimen di TAHURA Juanda dan Pantai Carita Banten, Bandung, News Publishing
West, Richard., Turner, Lynn H., (2010), Introducing Communication Theory: Analysis and Application, (4rd), New York, Mc Graw Hill
Yin, Robert, K, (1996), Studi Kasus Desain & Metode (terjemahan), Jakarta, Rajagrafindo Persada.
Published
2021-04-26
How to Cite
Sunuantari, M. (2021). KIM AS ENABLER OF AROS TOURISM DESTINATION DEVELOPMENT (CASE STUDY OF KIM GATMEDIA GUNUNG ANYAR TAMBAK SURABAYA). Jurnal Ilmiah Ilmu Komunikasi Communique, 3(2), 22-36. https://doi.org/https://doi.org/10.62144/jikq.v3i2.44
Section
Articles
