YOUTUBE-VLOG: LAHIRNYA ERA USER-GENERATED CONTENT DAN INDUSTRI VLOG DI INDONESIA
Keywords:
YouTube, Vlogging, User-Generated Content, Industri Vlog, YouTube-Vlog
Abstract
YouTube memang bukan perusahaan pertama yang menawarkan akses ke video online, namun perilisan YouTube dinilai tepat pada waktunya karena berbarengan dengan dijualnya banyak kamera dengan harga murah, pertumbuhan jalur serat optik dari tahun 1999 hingga 2004 serta pertumbuhan penetrasi akses broadband. Artikel ini disusun untuk menjelaskan konsep-konsep tentang YouTube-Vlog, UGC, dan lahirnya industri vlog di Indonesia dengan menggunakan pendekatan kualitatif dan metode pengumpulan data dengan literature review. Hadirnya YouTube pada Februari 2005, memberikan peluang bagi para penggunanya untuk membuat konten sendiri atau istilah ini populer dengan sebutan User-Generated Content (UGC). Dalam konteks YouTube, vlog (video blog/video log) menjadi salah satu bentuk UGC yang menjadi perhatian saat ini. Tujuan utama dari vlog adalah untuk berkomunikasi dengan audiens yang luas pada level pribadi. Fenomena vlog pada akhirnya membuka peluang munculnya industri baru yang dinamakan industri vlog. Industri ini muncul seiring dengan perkembangan YouTube yang saat ini telah menjadi platform di mana konten-konten video buatan penggunanya ditonton ratusan juta kali oleh pengguna internet di seluruh dunia. Indonesia sebagai pasar potensial industri media digital mengalami peningkatan penggunaan internet dan media sosial secara signifikan dari tahun ke tahun. Efek dari peningkatan tersebut kemudian berimplikasi salah satunya yakni semakin meluasnya fenomena vlogging dan membuatnya semakin populer.
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References
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Toison, A. (2010). A new authenticity? Communicative practices on YouTube. Critical Discourse Studies, 7(4), 277–289.
Warmbrodt, J., Hall, R., & Cao, J. (2010). Understanding the video bloggers community. International Journal of Virtual Communities and Social Networking, 2 (2), 1–17.
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Zhou, J., Y, L., & VK, A. (2011). Counting YouTube Videos via Random Prefix Sampling. In Proceedings of the 2011 ACM SIGCOMM Conference on Internet Measurement Conference. New York: ACM.
Bärtl, M. (2018). YouTube channels, uploads and views: A statistical analysis of the past 10 years. Convergence, 24(1), 16–32. https://doi.org/https://doi.org/10.1177/1354856517736979
Basso, A., Kalva, H., Puri, A., Eleftheriadis, A., & Schmidt, R. L. (1999). The MPEG-4 File Format: An Advanced Multifunctional Standard for New Generation Multimedia Content. IEEE Trans. On Circuits and Systems for Video Technology.
BBC. (2013). The Culture Show: YouTube - the future of TV? Retrieved March 25, 2019, from http://www.bbc.co.uk/ programmes/b039r4s9
Biel, J.-I., & Gatica-Perez, D. (2010). Vlogcast yourself: Nonverbal behavior and attention in social media. In International Conference on Multimodal Interfaces and the Workshop on Machine Learning for Multimodal Interaction (p. 50).
Blade, S. (2019). TOP 250 YOUTUBERS IN INDONESIA SORTED BY SUBSCRIBERS. Retrieved March 25, 2019, from https://socialblade.com/youtube/top/country/id/mostsubscribed
Brad, & Schepp, D. (2009). How to Make Money with YouTube. New York: McGraw-Hill.
Burgess, J., & Green, J. (2009). YouTube: Online Video and Participatory Culture. Malden MA: Polity Press.
Chang, S.-F., Huang, Q., Huang, T., Puri, A., & Shahraray, B. (1999). Advances in Multimedia: Systems, Standards, and Networks. New York: Marcel Dekker.
Chia, A. (2012). Welcome to Me-Mart: The Politics of User-Generated Content in Personal Blogs. American Behavioral Scientist, 421 – 438.
Conway, C. (2014). The Vlogger Entrepreneurs. The International Journal of Entrepreneurship and Innovation, 15(4), 285. https://doi.org/https://doi.org/10.5367/ijei.2014.0166
Creswell, J. (1994). Research Design: Qualitative and Quantitative Approaches. London: SAGE Publications.
Croteau, D., & Hoynes, W. (2014). Media/Society: Industries, Images, and Audiences. Thousand Oakes: SAGE Publications.
Denzin, N. K., & Lincoln, Y. S. (2005). The SAGE Handbook of Qualitative Research (Third). Thousand Oaks: Sage Publications.
Dijck, J. (2009). Users like you? Theorizing agency in user-generated content. Media, Culture & Society, 31(1), 41–58.
Elshinta. (2018). 8 Youtuber Terpopuler dan Terkaya di Indonesia. Retrieved March 25, 2018, from https://www.elshinta.com/news-mitra/1887/2018/07/25/8-youtuber-terpopuler-dan-terkaya-di-indonesia
Freedman, M. B. (2005). Machinima and copyright law. Journal of Intellectual Property Law, 13, 235–254.
George, C. E., & Scerri, J. (2007). Web 2.0 and user-generated content: Legal challenges in the new frontier. Journal of Information, Law and Technology, 2. Retrieved from http://www2.warwick.ac.uk/fac/soc/law/elj/jilt/2007_2
Griffen-Foley, B. (2009). Changing stations: The story of Australian commercial radio. Sydney: UNSW Press.
Grossman, L. (2006). You — Yes, You — Are TIME’s Person of the Year. Retrieved March 25, 2019, from http://content.time.com/time/magazine/article/0,9171,1570810,00.html
Hunter, D., & Lastowka, F. (2004). Amateur-to-amateur. William & Mary Law Review, 46, 951–1,030.
Jacobs, S., & Eleftheriadis, A. (1998). Streaming Video using TCP Flow Control and Dynamic Rate Shaping. Journal of Visual Communication and Image Representation, Special Issue on Image Technology for Word-Wide-Web Applications, 9, 211–222.
Kalva, H. (2002). Delivering MPEG-4 Based Audio-Visual Services. Norwell: Kluwer Academic Publishers.
Kemp, S. (2016). Special Reports: Digital in 2016. Retrieved March 25, 2019, from http://wearesocial.com/uk/%0Aspecial-reports/digital-in-2016%0A
Lashley, M. (1992). Public television: Panacea, pork barrel, or public trust? Westport, CT: Greenwood Press.
Lawson, S. (1983). The Archibald paradox. Melbourne: Allen Lane.
Lobato, R., Thomas, J., & Hunter, D. (2011). Histories of User-generated Content: Between Formal and Informal Media Economies. International Journal of Communication, 5, 899–914.
Madden, M. (2009). The audience for online video-sharing sites shoots up.
Mahameruaji, J. N., Puspitasari, L., Rosfiantika, E., & Rahmawan, D. (2018). Bisnis Vlogging dalam Industri Media Digital di Indonesia. Jurnal ILMU KOMUNIKASI, 15, 61–74.
Morris, M., & Anderson, E. (2015). Charlie Is So Cool Like’: Authenticity, Popularity and Inclusive Masculinity on YouTube. Sociology, 49(6), 1200–1217. https://doi.org/https://doi.org/10.1177/0038038514562852
Naab, T., & Sehl, A. (2017). Studies of user-generated content: A systematic review. Journalism, 1256–1273.
Narendra, J. (2018). 10 YouTuber Terpopuler Indonesia dengan Penghasilan Miliaran. Retrieved March 25, 2019, from https://hot.detik.com/celeb/d-4199721/10-youtuber-terpopuler-indonesia-dengan-penghasilan-miliaran
O’Reilly, T., & Battelle, J. (2009). Web Squared: Web 2.0 Five Years On. Retrieved from https://conferences.oreilly.com/web2summit/web2009/public/schedule/detail/10194
Observer, T. (2013). YouTube superstars: the generation taking on TV –and winning.
Onwuegbuzie, A. J., & Frels, R. (2016). Seven Steps to a Comprehensive Literature Review: A Multimodal and Cultural Approach. Thousand Oakes: SAGE Publications.
Östman, J. (2012). Information, expression, participation: How involvement in usergenerated content relates to democratic engagement among young people. New Media & Society, 1004 – 1021.
Parker, C., & Pfeiffer, S. (2005). Video blogging: Content to the max. MultiMedia, IEEE, 12(2), 4–8.
Parra, P. N. (2018). YouTube: The Business Model. Retrieved from https://www.csustan.edu/sites/default/files/groups/University Honors Program/Journals/paola_parra.pdf
Robehmed, N., & Berg, M. (2018). Highest-Paid YouTube Stars 2018: Markiplier, Jake Paul, PewDiePie And More. Retrieved March 25, 2019, from https://www.forbes.com/sites/natalierobehmed/2018/12/03/highest-paid-youtube-stars-2018-markiplier-jake-paul-pewdiepie-and-more/#7e4d7b7f909a
Siyahailatua, S. E. D. (2019). Tak Hanya Jadi Yotuber, Ini Deretan Bisnis Atta Halilintar. Retrieved March 25, 2019, from https://gaya.tempo.co/read/1177242/tak-hanya-jadi-yotuber-ini-deretan-bisnis-atta-halilintar
Toison, A. (2010). A new authenticity? Communicative practices on YouTube. Critical Discourse Studies, 7(4), 277–289.
Warmbrodt, J., Hall, R., & Cao, J. (2010). Understanding the video bloggers community. International Journal of Virtual Communities and Social Networking, 2 (2), 1–17.
WeAreSocial, & Hootsuite. (2018). Digital in 2018 in Southeast Asia Part 2 - South-East. Retrieved March 25, 2019, from https://www.slideshare.net/wearesocial/digital-in-2018-in-southeast-asia-part-2-southeast-86866464
Yeritsian, G. (2017). Capitalism 2.0’: Web 2.0 Manifestoes and the New Spirit of Capitalism. Critical Sociology, 1–15.
Zhou, J., Y, L., & VK, A. (2011). Counting YouTube Videos via Random Prefix Sampling. In Proceedings of the 2011 ACM SIGCOMM Conference on Internet Measurement Conference. New York: ACM.
Published
2019-09-04
How to Cite
Hidayanto, S., & Irwansyah, I. (2019). YOUTUBE-VLOG: LAHIRNYA ERA USER-GENERATED CONTENT DAN INDUSTRI VLOG DI INDONESIA. Jurnal Ilmiah Ilmu Komunikasi Communique, 2(1), 18-34. https://doi.org/https://doi.org/10.62144/jikq.v2i1.21
Section
Articles
